The Idea

Welcome to our skincare blog, where we bridge science and beauty! We summarise the latest research to provide you with straight forward insights and product recommendations.

In a world of endless skincare options, we believe in keeping it simple yet optimal.

Furthermore, optimal skincare is sustainable skincare. By investing in products that deliver results, you reduce wasteful consumption and contribute to a more sustainable beauty industry.

So let’s embark on this journey together – towards skincare simplicity, optimization, and sustainability. Because when science and beauty align, radiant skin is within reach.

All we do is get ready

It’s an hour out of my life. When the sun sets, I just lock myself in my bathroom and wash off product with more product – Leslie Liao (stand up comedian)

Skin cells demand: Free the Radicals!!!